Nongshim opens 1st overseas 'experience space' for ramyeon in Peru
Nongshim, Korea's leading instant noodle maker, said Monday it has opened its first overseas "experience space" for its instant noodle, or ramyeon, products in Peru. Nongshim launched the new venue, named "Shin Ramyun Bunsik," near Machu Picchu on April 21 (local time), aiming to promote its ramyeon brand to global consumers visiting the iconic site, the company said in a press release. "Just as Shin Ramyun has become a must-try experience at places like Jungfrau in Europe and Punta Arenas near the Antarctic, we hope 'Shin Ramyun Bunsik' will become a new hotspot for enjoying global landmarks," it said. The company does not operate dedicated spaces in Jungfrau or Punta Arena. Located in Aguas Calientes, the gateway town to Machu Picchu, the three-story facility features a hands-on cooking and tasting area on the first floor, with exhibition spaces on the upper floors showcasing the history of Shin Ramyun and Nongshim's product lineup. Nongshim plans to open a second Shin Ramyun Bunsik, also called K-style noodle bar, in Asia within the first half of this year and is considering additional
Apr 28, 2025By Yonhap