Hanwha Galleria scoops American taste with new ice cream brand
Hanwha Galleria has entered Korea's ice cream market with the launch of Benson, a brand inspired by the creamy, topping-rich ice creams popular in the United States. The first Benson store is set to open Friday in Seoul’s Gangnam District, led by Better Scoop Creamery, a subsidiary of Hanwha Galleria, the department store and food and beverage arm of Hanwha Group. According to Better Scoop Creamery CEO Oh Min-woo, the brand focuses on the “flavor of ingredients” to realize ice cream’s true taste. “I have been pondering about ice cream’s very definition and originality, and what it should taste like,” said Oh, who also heads FG Korea, a Hanwha Galleria subsidiary that operates the Korean branch of global burger franchise Five Guys. “Benson, with our ingredients, transparent manufacturing process and creativity, proposes a new standard for real ice cream." Oh said that Benson is reminiscent of Bensons’ Homemade Ice Cream, established in Massachusetts in 1932. However, he highlighted how Benson is Better Scoop Creamery’s original brand and its use of the name reflects how
May 19, 2025By Ko Dong-hwan