Hyundai Motor Group shifts focus to Europe, Middle East to offset US export drop
Amid falling exports to the United States due to President Donald Trump's 25 percent auto tariff, Hyundai Motor Group is now looking to Europe and the Middle East to offset their losses, according to data and experts Wednesday. According to data from the Ministry of Trade, Industry and Energy, Korea’s auto exports to the U.S. plunged by 20 percent in April compared to a year earlier, part of the aftermath of tariff shocks. However, the decline was partly offset by expanded exports to Europe, Asia and the Middle East during the same period. Shipments to the European Union surged by 26.7 percent, while exports to Asia and the Middle East increased 53.9 percent and 4.5 percent, respectively. As Hyundai Motor Group’s three auto brands — Hyundai Motor, Kia and Genesis — account for most of Korea’s auto exports, the strategic importance of overseas expansion will continue to grow under the Trump presidency, according to experts. “Hyundai Motor Group has no choice but to expand its sales channel overseas, as exports to the U.S. — the largest export destination to the firm — are
May 21, 2025By Lee Min-hyung