AIA resonates in social media with mom's song
AIA Korea’s campaign video showing a speech-impaired mom singing for her daughter has gone viral on social media./ Courtesy of AIA KoreaBy Yoon Ja-youngWith the year-end holiday season nearing, a campaign video about family values has gone viral across social media platforms, drawing more than 9 million hits on YouTube and Facebook in one month.The video was the final version of the “Miracle Voice Restoration Project” campaign, run by AIA Korea during the seventh season of Superstar K (SSK7), a hit cable TV music talent search program sponsored by the insurer.Drawing from SSK7’s official slogan of “Real Miracles Never Stop,” AIA Korea launched the campaign to help Kim Eun-ju, who has a speech impediment and is a mother of three, sing a happy birthday song to her daughter for the first time ever via a special voice-generating device. According to the insurer, this is the first reported case in the world for a speech-impaired person to be able to autonomously generate their restored voice in real time.AIA Korea called for the public to participate in
