Low prices foreboding recession
By Yoon Ja-youngThe economic slump is changing market trends, with more people seeking cheaper products and sellers cutting prices. While some say prices are becoming reasonable from the days of the bubble, others are concerned it may be a foreboding of a Japanese-type long recession. The changing trends in consumption can be witnessed in the wine market. During the era of the asset bubble, the wine market was led by premium wines from France and Chile, with price tags of over 100,000 won.According to Lotte Department Store, however, wines priced less than 50,000 won took 75 percent of total sales this year, up around 10 percentage points from the previous year. At E Mart, a retail outlet chain, wines costing less than 20,000 won take 58 percent of sales.While coffee franchises are closing due to red ocean competition, the franchises specializing in cheaper coffee are expanding their stake. Total sales of Ediya, a low-priced coffee franchise, grew 48 percent to 116.2 billion won last year from the previous year, marking the steepest rise among local coffee franchises. Paik&rsqu
