Laneige's 2-in-1 hybrid becomes brand's bestseller
By Kwak Yeon-sooIn this photo provided by Amorepacific, Kim Yoo-jung, an actress and Laneige brand model, poses with the company's cosmetic products. / Courtesy of AmorepacificThe Cream Skin Toner & Moisturizer has become the leading skincare item of cosmetic brand Laneige, run by Amorepacific, just a year after its release, the company said Tuesday.Cream Skin proved immensely popular, with 100,000 sold in the three weeks following its release in October 2018. The 2-in-1 hybrid product combines the softening effects and easy absorption of a toner with the hydrating benefits of a moisturizer.Laneige devised a “Cream Blending Technology,” which melts cream into a watery texture, to deliver hydration from the first step after cleansing. The company said it uses a high-pressure blending process to break down the cream into “nano units,” so that it can be absorbed into the toner without separating. The process results in a light formula that is absorbed quickly, according to Laneige.“We are committed to the philosophy that moisture is the foundation to so
