Fashion firms drop outdoor apparel for streetwear
By Kwak Yeon-sooModels wearing outdoor apparel / Korea Times fileFashion companies are dropping “old-fashioned” outdoor apparel brands in favor of “casual” sports and street wear, industry officials said Monday.Fashion group LF recently decided to withdraw its outdoor apparel brand Lafuma after 14 years in business. It will shut down 81 franchises across the country by the end of next year, the company said. “We've decided to drop Lafuma from our brand portfolio due to declining sales,” an LF official said. “Instead, we will shift our focus to street wear and introduce easy-to-wear everyday clothing brands.”The company official said LF has recently clinched a deal to exclusively sell Champion, a sportswear brand which is popular among teenagers. “By focusing on sportswear and street wear, we will be able to attract younger consumers,” he said. The market for outdoor apparel in Korea was booming between 2005 and 2014, expanding at a rate of as high as 20 percent as it became ubiquitous among middle-aged people. They often wor
