Blue chip
Hynix aiming high with advanced chip manufacturing technology By Kim Yoo-chul The memory chip industry is cyclical and volatile upon economic moves because consumers usually cut back on their spending on chip-embedded digital devices when economies get into trouble. Volume is the key word to gauge the intensity of corporate sustainability as more volume means increased possibility to secure the "bottom line" even in the industry's cyclical slump. Korea's Hynix Semiconductor, which only trails industry leader Samsung Electronics, is one of them which has already realized the "economies of scale" in its chip-making business. It controls more than 20 percent of the global demand for DRAM chips used in traditional computers, according to market research firm iSuppli, while the Icheon, Gyeonggi Province-based outfit is the world's third-biggest NAND flash memory chip player. NAND flashes can store data even when the machine is switched off and are used in high-end personal devices such as smartphones, tablet PCs and camcorders. Hynix, which received its best