Groupon cashing in on social commerce craze
By Kim Yoo-chul An email a day to keep the expenses at bay… Offering deals on everything from restaurants to dance lessons, now in Korea, you can also open an email from Groupon Int’l for an amazing deal-of-the-day as it attempts to get a leg up on Ticket Monster in the local nascent but highly-lucrative social commerce market. With strong after-sales (AS) policies and flexible refund systems, the U.S.-based “granddaddy” of group buying websites, is targeting a monthly 10 billion in “volume” transactions, within the first half of this year, according to a senior company executive at the launch event, Monday. ``Given how competitive the South Korean market is, we are fully committed to grow a great Korean business. Full investment support is ready,’’ said Matt Zafirovski, a vice president of Groupon Int’l., responsible for its businesses outside the U.S. ``It’s guaranteed that consumers who bought tickets in our websites will get 100 percent refund within seven days but according to related South Korean law. Also, a `partner manager system’ could help partners provide q