Fitbit eyes presence in Korea
By Kim Yoo-chulRichard ChoiFitbit Korea country managerThe global technology industry is buzzing about smartwatches and fitness bands with Samsung, Apple, Sony and Qualcomm raising the stakes with these items.Fitbit, a maker of wristbands that track fitness, is seeking to join with those firms to bolster the market for wearable solutions that integrate all key functions of health and fitness devices.“Korea is a truly important market for us. Responses by Koreans to our products will help us strengthen our product awareness in other key Asian markets, including China,” Fitbit Korea country manager Richard Choi said in an interview last week.Korea is the fourth Asian destination for Fitbit following Japan, Hong Kong and Singapore.Korea differentiates itself from other Asian countries because it has higher Internet literacy and an advanced wireless network, said the manager. Fitbit was the biggest seller in healthcare bands in the United States, with its share reaching over 67 percent in 2013 from the 50 percent it had the previous year, followed by Jawbone Up and Nike