KiiiKiii chosen as Seoul Color ambassadors
The Seoul Metropolitan Government said Wednesday it had appointed K-pop group KiiiKiii as Seoul Color ambassadors, tasking them with promoting the capital’s annually selected signature color used across major festivals, public events and prominent city landmarks. Since 2024, the city has selected an annual color meant to reflect shifting social trends and the rhythms of residents’ daily lives, as part of a broader effort to project a bright and appealing image of the capital and strengthen its visual identity. Sky Coral was chosen in the inaugural year, followed by Green Aurora last year. This year’s color is “Morning Yellow,” inspired by the morning sun and intended to symbolize vitality — the quality residents most wanted reflected in Seoul’s signature color, according to a city government survey of 1,416 people conducted last year. Debuting last year, the five-member K-pop girl group was chosen as ambassadors for their bright, upbeat image and youthful energy, city officials said. They added that the group’s fresh appeal aligns with the message the capital hopes to co