Lotte to launch Korea-Japan food joint venture in Singapore to spearhead Asia expansion
Lotte Group will launch a joint venture in Singapore early next month to integrate the Asian operations of its Korean and Japanese food businesses, marking a major step in Chairman Shin Dong-bin's "One Lotte" strategy aimed at strengthening the group's global competitiveness. The new company, jointly established by Lotte Wellfood of Korea and Japan's Lotte Confectionery, has already secured board approval from both companies, as well as clearance from the relevant competition authorities. Shin Yu-yeol, head of Lotte Holdings' future growth division, will serve as chairman of the joint venture's board and oversee the group's overseas food business strategy and cross-border synergies. The joint venture represents one of the most tangible outcomes of Shin's long-standing effort to deepen cooperation between the group's Korean and Japanese affiliates. Shin has regularly chaired "One Lotte Food Strategy Meetings," urging closer collaboration to build a stronger global presence as growth in the domestic markets of both countries slows. Under the strategy, the two companies have expanded coope
