Do national labels still matter in contemporary art?
Does it still matter where an artist is from? It is a question I keep coming back to, even when I know better. Despite years of writing about contemporary art, I still catch myself asking artists and curators some version of this: “What is the Koreanness in your work?” I know it’s a tired and perhaps even reductive question, especially in a global art world that thrives on transnational conversations and hybrid identities. But I ask it anyway. Maybe out of habit. Maybe out of a quiet obsession to trace a thread, to name something uniquely Korean before it disappears into the haze of global aesthetics. That question feels particularly timely now, as the global art world converges on Seoul this month. September has become the undisputed peak of Korea’s art calendar, with Frieze Seoul and Kiaf Seoul drawing the world’s top gallerists, curators and collectors to the city. Major museums and galleries align their schedules to put forth their most ambitious offerings of the year. The streets buzz with exhibitions, after-hours viewings and parties that stretch into the night. So, what