As Korean literature goes global, who chooses what books get read?
One year after Han Kang became Korea’s first Nobel laureate in literature, Korean fiction is finally taking its place alongside K-pop, K-drama and K-film in the landscape of K-culture. Once viewed as a niche, lofty pursuit, Korean literature is now claiming its own "K-" prefix at home and abroad. The numbers are striking. Overseas sales of translated Korean literature reached about 1.2 million copies in 2024, more than double the 520,000 of the previous year. Domestic novel sales climbed nearly 29 percent year-on-year. Book events are booming, with the Seoul International Book Fair setting a record at 150,000 visitors and smaller fairs like Publishers Table and Unlimited Edition drawing long lines of bibliophiles. Clearly, Han Kang’s Nobel win brought a new wave of readers, revitalizing fiction as a cultural medium that younger audiences are willing to embrace. Yet as interest in Korean fiction surges, the next question is not whether it will be read, but which stories and voices will shape this moment and who will help them cross linguistic and cultural divides. Industry insiders w