K-Culture Forum in London explores future of hallyu in digital age
The Korean Cultural Centre UK (KCCUK) will host the K-Culture Forum at the Royal Society of Arts in London on June 9, bringing together cultural leaders, innovators and thinkers to explore new directions for Korea’s soft power amid a rapidly evolving digital landscape. Under the theme “Celebrating Creativity: Digitally, Boldly, Korean,” the forum aims to present a vision for the future of the Korean wave, also known as hallyu, while embracing uncertainty as an opportunity for creative transformation. “Culture transforms uncertainty into possibility,” KCCUK Director Sun Seung-hye said. “At the forefront of Korea’s soft power, we aim to present the future of hallyu here in the U.K. — the birthplace of the creative industries — while boldly navigating the digital era with Korean creativity and aesthetics.” The event consists of two parts — a series of keynote talks in the morning, followed by an open forum and networking reception in the afternoon. It is expected to bring together prominent voices in Korean culture alongside international experts in art, economics, phi