Nature Republic losing spot
By Kwon Mee-yoo A Myeong-dong branch of cosmetic brand Nature Republic, situated on the most expensive plot of land in the country, has failed to renew its lease and may be in the process of moving out or being evicted. Just some 60 meters away from Myeong-dong Station on subway line No. 4, the Myeong-dong World branch of Nature Republic is one of the largest in the city with a floor accommodating only foreign customers. Since opening in 2009, the store has acted as the main store of Nature Republic, with posters of models such as Rain and JYJ on the front of the building. The spot has been the most expensive site in Korea for eight years in a row. In 2011, the site was worth 215 million won per 3.3 square meters, a 4.3 percent jump from the previous year. Nature Republic has six shops in Myeong-dong, but the World branch is the largest and the most popular. The company uses all five floors of the building for a monthly rent of 150 million won with a 3.2 billion won deposit. The sky-high rent is worth it as the branch sells about 1.1 billion won of product a month, whi