Homeplus back in business, faces 3-week survival test
Homeplus, which had been on the brink of closure, is accelerating efforts to normalize operations after securing 200 billion won ($141 million) in emergency operating funds, company officials said Monday. Whether the large-scale retailer can restore customer trust and sales and prove its viability by the Sept. 4 deadline for approval of its rehabilitation plan will be a key test of its recovery, according to industry watchers. Homeplus resumed online orders at 2 p.m. Monday, following the reopening of 67 key stores nationwide on a trial basis last Friday. The retailer plans to resume full operations Thursday, along with marketing campaigns aimed at attracting customers. The reopening comes about a month after the 67 stores were temporarily closed starting July 13. Homeplus has been under court-led rehabilitation proceedings since March 4 last year. But the Seoul Bankruptcy Court ordered the proceedings terminated on July 3, saying the firm was unlikely to raise the necessary funds on its own after struggling to secure the 200 billion won in minimum operating funds required to implement i
