Tivoli cruising toward overseas market
Ssangyong Motor’s workers applaud on a dock in Pyeongtaek, Gyeonggi Province, Tuesday, as the automaker starts its first overseas shipments of compact Tivoli SUVs. / Courtesy of Ssangyong MotorBy Park Jin-haiSsangyong Motor has shipped its popular compact SUV Tivoli overseas, aiming to repeat its local success abroad.Some 2,000 Tivoli vehicles were shipped Tuesday from Pyeongtaek port to European and Latin American countries, including Belgium, the U.K. and Spain.It is the first overseas shipment since its January launch in Seoul, and the vehicles will hit local showrooms in June.“The Tivoli is our strategic model for the global market and the result of 40 months of research and development. It will serve as the model for the company’s mid- and long-term growth strategy,” said CEO Choi Johng-sik.Ssangyong held a ceremonymarking the model’s first shipment from Pyeongtaek, Gyeonggi Province.The Tivoli represents a fresh start for the carmaker, which almost reached the point of liquidation. Buoyed by its fashionable design that caters to the tastes of young
