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Park Jin-hai

Korea Times K-Culture Reporter

Park Jin-hai primarily focuses on K-dramas, entertainment shows and actor interviews. Beyond that, she also pens articles covering the broader arts scene, with a particular emphasis on classical music, dance and various aspects of lifestyle. Since joining The Korea Times in 2013, she has made significant contributions in the realms of hallyu (Korean wave), industry news and international affairs.

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Companies

Hyundai become official NFL sponsor

By Park Jin-haiHyundai Motor has become the official automotive sponsor of the National Football League, replacing General Motors.Under the four-year sponsorship with the NFL, Hyundai can use NFL trademarks in its marketing as well as have access to big events such as the Super Bowl, playoffs and the widely watched draft of college players.Hyundai will also be able to display promotional vehicles at the Super Bowl and other games.The company didn’t disclose the amount of the contract, but industry observers estimate that it will be close to the $25 million per year GM paid to sponsor America’s most viewed sports league. General Motors has sponsored the NFL since 2001, but didn’t renew its deal this year."We can't wait to show the NFL's 188 million fans the great design, advanced technology, dynamic performance and numerous safety features within the Hyundai lineup," said Hyundai Motor America President Dave Zuchowski.Hyundai has identified Super Bowl TV commercials as a means to raise its brand awareness in the United States. Hyundai commercials have aired during th

Jun 30, 2015By Park Jin-hai
Companies

Hyundai teams up with POSCO to build EV charging stations

By Park Jin-haiAhead of the launch of the Sonata plug-in hybrid electric vehicle (PHEV) next month, Hyundai closed an agreement with POSCO ICT, a leading firm that specializes in EV charging stations, to build 120 charging stations this year, the company said Monday.PHEV shares characteristics of both a conventional hybrid electric vehicle, which has an electric motor and an internal combustion engine, and of all-electric vehicles, which have a plug to connect to the electrical grid. They are an upgraded model of hybrid cars currently available in the market as they can run longer distances through electricity.Under the agreement, Hyundai will build the infrastructure, while POSCO will operate and manage the charging facilities. Some 180 charging stations that POSCO has been operating  and some 120 more it plans to build across the country will be open to Hyundai customers as well.Those stations will be within discount stores and movie theaters and places that have better daily access to people.So far the charging stations have been criticized for inconvenience because most of t

Jun 29, 2015By Park Jin-hai
Companies

Vehicle demand rises ahead of stronger emission standard

By Park Jin-haiAs the Environment Ministry adopts stronger Euro 6 emission standards for vehicles sold here from September, customers are rushing to buy cheaper but less environmentally friendly Euro 5 models.Under the Euro 6 standards, nitrogen oxide emissions are reduced to 80 milligrams per kilometer, down from 180. Particle matter will be reduced to 4.5 milligrams per kilometer from 5.However, to meet the new standards a price hike was inevitable, because the vehicles need extra purification equipment, lifting the price of cars to 3 million won.Local carmakers are already selling Euro 6 models. Hyundai has the i30, i40, Grandeur, Tucson and Santa Fe diesel models that meet Euro 6 standards.However, for the Avante compact and Maxcruz SUV, Euro 5 models will be sold until new models are scheduled to launch in the latter half of this year.  Hyundai will launch its new Sonata diesel in July, complying with Euro 6 standards.Most Kia Motors vehicles meet the new environmental standards, including the Pride, Sorento, Carnival and Soul. The new Sportage with Euro 6 engine will be la

Jun 29, 2015By Park Jin-hai
Companies

Daewoo E&C starts premium Prugio apartment sales in Guri

A bird’s eye view of Guri Galmae Prugio apartment complex Daewoo Engineering & Construction recently started selling. The builder started selling 921 mid- and big-sized apartments in 10 buildings in Galmae, Gyeonggi Province./ Courtesy of Daewoo E&CBy Park Jin-haiDaewoo Engineering & Construction has begaun sales of its latest Prugio apartment complex “Guri Galmae Prugio” that offers large sized apartments in Guri, Gyeonggi Province.Prugio is the company’s flagship housing brand, introduced in 1994.Guri Galmae Prugio, located in Galmae residential area C1 block, offers 921 apartments in 10 buildings ranging from 84-142 square meters in area.The C1 block is the slot of land that is only permitted to build big apartments. During bidding for apartments in the C1 block in March last year, competition reached 120 to 1.   “Some 460 apartment or nearly half of what we provide are mid- and large-sized apartments, 99 square meters and up. Given that the number of big sized apartments, including ours, takes just 4.6 percent of all new apartme

Jun 28, 2015By Park Jin-hai
Economy

Hana, KEB merger plan gets go-ahead from court

By Park Jin-hai The Seoul Central District Court ruled Friday that Hana Financial Group could go ahead with its plan to merge Hana Bank and Korea Exchange Bank (KEB).The ruling came after Hana Financial filed an appeal in March against a previous court ruling that ordered a suspension of merger moves between two banking units of the financial group.Its union accused the group of violating a promise not to seek the merger until 2017.In February, the court issued an injunction stopping the merger, which was effective for the first half of the year.The banking group will soon file a request with the Financial Services Commission (FSC) for its approval of the merger.Hana Financial argued that its early merger decision was made to preempt a possible financial crisis.It bought KEB in February 2012 from U.S. buyout firm Lone Star Funds, but agreed with the KEB union to keep the lender independent for five years.Hana has sought an early merger to raise the banks’ efficiency. The KEB union adamantly opposed the move and accused the financial group of breaking its promise.

Jun 26, 2015By Park Jin-hai
Companies

MINI launches most powerful model

The MINI John Cooper Works (JCW), mounting a 2-liter four-cylinder turbocharged engine, is the fastest and most powerful MINI yet, with 231 horsepower, up 9 percent from the previous model. / Courtesy of MINIBy Park Jin-haiMINI Korea launched the most powerful production model of its car, Friday.  The MINI John Cooper Works (JCW), mounting a 2-liter four-cylinder turbocharged engine, is known to be the fastest and most powerful MINI yet, with 231 horsepower, up 9 percent from the previous model.It takes just 6.1 seconds to hit 100 kilometers per hour from a standstill, with a maximum speed of 246 kilometer per hour. Its torque has been improved 23 percent at 32.7 kilogram meters, while its fuel efficiency is up 3 percent at 11.9 kilometer per liter.The company says it aims to sell 7,000 MINIs this year.“When we first launched the brand in 2005, we sold just 761 cars. In ten years, the number grew ten-fold to 6,572 last year,” said Joo Yang-ye, director of MINI Sales and Marketing, during the launch event at the BMW Driving Center on Youngjong

Jun 26, 2015By Park Jin-hai
MINI launches most powerful model
Companies

WeMakePrice tops service quality survey

By Park Jin-haiWeMake Price stood atop a service quality survey among social commerce platforms, the Korean Standards Association said Friday.The association, a public organization in charge of establishing industrial standardization, said WeMake Price scored a combined 67.2 points in its annual KS-SQI survey, followed by Coupang with 65.4 points and Timon with 64.4.  It surveyed the residents of five major cities, including Seoul, who used the services between March and May, in seven service categories including main services, optional services, access and reliability.WeMake Price claimed the top ranking for the second straight year.  It was recognized for its quality customer service, including compensation programs for delivery delays, the association said.The company’s customer satisfaction team monitors consumer complaints and gives handwritten apologies to those consumers.“Through various channels, we are tracking to check how each customer has been dealt with until the end,” said an official from the social commerce firm. “We will make further

Jun 26, 2015By Park Jin-hai
WeMakePrice tops service quality survey
Companies

Gangnam at odds with SMG over Hyundai Motor land development plan

By Park Jin-haiGangnam-gu Office, which oversees the district where Hyundai Motor’s new 115-story headquarters is to be built, said Wednesday that it opposes the development plan agreed between Hyundai Motor and Seoul Metropolitan City (SMC).The office said it was excluded from the negotiations although the district is where the headquarters and other facilities are located.The country's largest automaker, after meeting with the Seoul government, must change the nature of its prime property in Samseong-dong from “residential” to “commercial” zone, if it wants to build its global business center on the 79,342 square-meter site.Hyundai Motor is willing to offer 1.7 trillion won if SMG alters the classification of the site. Gangnam district, however, claimed that SMC is trying to use the money to develop Songpa-gu area as part of the city mayor’s legacy-building, instead of building additional transport infrastructure to reduce anticipated traffic jams and environmental damage.“Gangnam –gu disapproves the preliminary development plan that

Jun 24, 2015By Park Jin-hai
Companies

Ford dealership fined for false advertising

Sunin Motors, which sells Taurus sedans provided by its official importer Ford Sales & Service Korea, has carried false information in its brochures and on its home page. / Korea Times fileBy Park Jin-haiA Ford dealership has been slapped with a 149 million won fine for putting out a false advertisement about its Taurus cars.The Korean antitrust watchdog Fair Trade Commission (FTC) said Tuesday that Sunin Motors, which sells Taurus sedans provided by its official importer Ford Sales & Service Korea, has carried false information in its brochures and on its home page that the 2014 Taurus had the Hill Start Assist feature for five months from Jan.1, 2014.Hill Start Assist prevents the car from rolling when trying to pull away on an up or down gradient, simulating a handbrake hill start.The competition regulator said such advertisements confuse consumers and violate the country's fair trade rules.The FTC said the fine will help create an environment where customers can purchase imported cars based on accurate knowledge about the vehicles that the dealers sell.“The import c

Jun 23, 2015By Park Jin-hai
Companies

Hyundai breaks ground for Chongqing plant

Hyundai Motor Vice Chairman Chung Eui-sun, third from left, and other officials pose during a groundbreaking ceremony for its fifth China plant in Chongqing, Tuesday. Participants from left are; Xu He Yi, Beijing Hyundai Motor chairman; Kim Jang-soo, Korean ambassador to China; Chung; Sun Zheng Cai, Communist Party chief of Chongqing; Huang Qi Fan, Chongqing mayor; and Zhang Gong, Beijing vice mayor. / YonhapFifth Chinese plant to have 300,000 capacityBy Park Jin-haiHyundai Motor broke ground for its fifth China plant in Chongqing, Tuesday, to expand its presence in the world’s largest auto market.The facility will have an annual production capacity of 300,000 vehicles. Along with the fourth plant Hyundai has been building in Changzhou since April, it has secured a strong foothold to make inroads into the fast growing Midwest region of China.  During the ceremony, at which 600 senior government officials and diplomats were in attendance, Hyundai Motor Vice Chairman Chung Eui-sun said, “Having the new plant as our springboard to western China, we will become a global

Jun 23, 2015By Park Jin-hai
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