Seoul unveils branding for 2027 World Design Congress
The Seoul Design Foundation unveiled a brand identity and launched an official website Tuesday for the World Design Congress 2027 Seoul, an international design event the city will co-host with the World Design Organization (WDO) from Sept. 22-25, 2027, at Dongdaemun Design Plaza (DDP). The congress, which brings together designers, cities, companies and citizens to discuss design's role in addressing challenges such as the climate crisis and rapid technological change, will mark the 70th anniversary of WDO's founding. The Geneva-based organization, a global professional body for industrial design, has previously held its congresses in cities including Gwangju in 2017. The event slogan "Think. Make. Change." is meant to signal a shift from talking about design problems to producing concrete solutions with measurable impact, organizers said. The brand identity was designed by the Seoul-based graphic design studio Everyday Practice, whose symbol combines four distinct shapes into a single visual language. Its color palette draws on Seoul's cityscape, including its green spaces, the Han Ri
