HYBE expected to grow content and platform businesses
HYBE Founder and Chairman Bang Si-hyuk, left, and Dunamu CEO Park Ji-won talk about their strategic partnership during an online briefing on Nov. 4, 2021. YonhapBy Kim Jae-heunHYBE, the home entertainment agency for global K-pop stars Bangtan Boys (BTS), is expected to show the fastest growing profit among entertainment companies this year, thanks to its fully ready content and platform businesses.HYBE has been expanding production of its online content utilizing intellectual property (IP). It will open three series of original stories starring its K-pop bands, BTS, ENHYPEN and TXT, from Jan. 15 to Jan. 17. The content will be updated every week in 10 different languages. After the launch of the webtoon series in the first quarter of this year, the entertainment agency will introduce non-fungible token (NFT) products in the second quarter. Last November, HYBE formed a strategic partnership with Dunamu, the operator of the country's largest cryptocurrency exchange, Upbit, to expand its NFT business. The talent agency plans to introduce various content, such as digital photo cards, bas
