Shinsegae, Lotte use low-priced wine to lure shoppers back to stores
A customer looks at wines sold at E-mart in Seoul in this 2018 file photo. Courtesy of E-martBy Kim Jae-heunThe country's top two discount store chains, E-mart and Lotte Mart, are expanding sales campaigns for low-priced wines aiming to get people to buy goods in offline stores as online shopping surges in popularity during the pandemic.Under Korea's commerce law, wine can only be sold offline. That means the more customers visit discount stores to buy wine, the higher the chances that they will purchase other daily goods at the same time.“The two companies chose wine as 'bait' to bring back customers, as alcoholic beverages cannot be sold online,” an industry source explained.The source said the fact that both brands offer quality wines at reasonable prices is helping them retain their statuses as major market players, despite the rise of e-commerce firms.E-mart and Lotte Mart have established themselves as local channels for purchasing imported wines. Chung Yong-jin, the vice chairman of Shinsegae, which operates E-mart, came up with an ultra-low pricing strategy with t
