Convenience stores join fried chicken price war
A customer orders fried chicken at a CU store in Seoul, Feb. 9. Courtesy of BGF RetailBy Kim Jae-heunConvenience store chains have entered the ongoing fried chicken price war, which was triggered by large retail stores as they try to attract more customers by undercutting fried chicken franchise restaurants with low prices, according to company officials, Friday.They are selling fried chicken at half the price of franchises and offering “two for one” promotions. Fried chicken is not only good for attracting customers, but it also increases sales of other products such as alcoholic beverages and lunchboxes. The country's largest convenience store brand CU, operated by BGF Retail, became the first firm to offer one extra fried chicken meal for free when customers buy two. The company decided to do so after its fried chicken sales soared year-on-year by 78.9 percent between Aug. 1 and 26. CU's fried chicken is sold for 10,900 won ($8.03) at all of its stores across the country.“We planned a Plus One event reflecting our customers' interest in fried chicken. We are revi
