Shinsegae, Lotte to compete in metaverse
NFT characters of Lotte Homeshopping's Belly Gom, left, and Shinsegae's Puuvilla are seen in the pictures. Courtesy of Lotte Homeshopping and ShinsegaeBy Kim Jae-heunCompetition among the two local retail giants, Shinsegae and Lotte, has ignited in the virtual world, which is emerging as new a future growth engine. There is a new trend of enjoying culture in the metaverse, where companies believe more and more people will spend their money ― in virtual department stores and amusement parks ― as they spend more time online.Shinsegae is ahead of Lotte in the metaverse business. Avatars of K-pop band Black Pink pose in the virtual platform of Zepeto, run by IT firm Naver. Courtesy of NaverZepeto is Korea's largest metaverse platform operated by Naver and Shinsegae and has already opened its Starfield shopping mall there.The retail firm also submitted an application to register a trademark for its Emart supermarket discount store on the metaverse recently, which is part of its ultimate goal of building a “Shinsegae Universe” online. Shinsegae Department Store currently runs s
