Homeplus to attract customers by offering lowest prices via AI
Homeplus' popular Dang Dang Chicken is displayed at its store in Seoul, Aug. 9. Courtesy of HomeplusBy Kim Jae-heunHomeplus, one of Korea's three major discount supermarket chains, is looking to attract customers by offering the lowest prices for its grocery items in the local market by utilizing a big data algorithm system, the company said on Wednesday.It will select the 50 daily best-selling items and fresh foods every week to compare their prices with rival retailers' stores before selling them for cheaper. Products include bananas, cherry tomatoes, rice, potatoes, carrots, milk, detergents, toothpaste, frying pans and various snacks. The retail firm has already been promoting its Price Stabilization Project under the direction of its CEO Lee Je-hoon since the beginning of this year.In the first 200 days of Homeplus' sales marketing policy ― from Jan. 13 to July 31 ― its online revenues and volume of orders increased year-on-year by 20 percent and 22 percent, respectively. Starting in February, the large discount store also offered the lowest prices on its in-house private brand
