Saengong proves competitiveness in design by sweeping global awards
Saengong CEO Kim Ji-seon poses at his office in Yeongdeungpo District, Seoul, in March 2022. Courtesy of SaengongBy Kim Jae-heunA local household specialty firm called Saengong is showing the design competitiveness of its products by sweeping the world's most prestigious design awards, a company official said Sunday.At the 2023 German Design Awards (GDA) held in Frankfurt, last December, the company won Winner and Special Mention awards in the packaging and brand identity categories, respectively.This year, Saengong won two main design awards at the iF Design Award 2023 held in Berlin on May 15, in the household category for package design and the baby and kids categories for its hand sanitizing products. Both the GDA and iF Design Awards are the most prestigious awards recognized worldwide for household design. Saengong's hand wash products / Courtesy of Saengong“I am very grateful to win design awards at global competitions for two consecutive years. It is meaningful that the brand's aesthetic value and its product innovation have been recognized globally. We will continue to
