Emart24 drives Korean food craze in Singapore
People wait in line to try Korean food at an Emart24 store in Jurong Point, a mall in Singapore, December 2022. Courtesy of Emart24By Kim Jae-heunEmart24, a convenience store chain operated by retail giant Shinsegae, is creating a craze in Singapore for Korean delicacies and snacks, only six months after it started business there, company officials said Monday. The retailer opened its first two convenience stores together in Singapore's Jurong Point and NEX malls last December. It did not disclose specific numbers, but the company more than doubled its sales target set when the stores opened. “We sell various items including fried chicken, hot dogs and instant noodles at Emart24 stores in Singapore. About 700 to 800 people visit our Jurong Point branch every day to try instant noodles and tteokbokki (stir-fried rice cake) products,” an Emart24 official said. Singapore has not been a much-sought-after market for Korean retailers due to its relatively small population of 5.4 million, which is about 10 percent of Korea's. However, the retail firm saw potential in the Southea
