Naver breached fair trade act: Nat'l Assembly
A Naver official explains the internet company's new design for its mobile application platform at Dongdaemun Design Plaza in Seoul on Nov. 16, 2018. / Korea Times photo by Shim Hyun-chulBy Kim Jae-heunNaver has breached the fair trade act by limiting what a customer sees in search results to only what can be purchased with its payment system Naver Pay, the National Assembly Research Service (NARS) said Monday. The legislative research agency added this case could also be seen as an act of monopoly power abuse. Naver is a dominant player in the local search engine market with 74.7 percent of people in the country using the service as of 2017. Currently, when a customer searches for a certain product on Naver, it does not show products that can be purchased with other payment systems like SSG Pay, Samsung Pay or Kakao Pay. The NARS sees this as a wrongful way of attracting customers from its competitors' platforms and restricting their opportunity to pay with their systems. Rep. Chun Jae-soo of the ruling Democratic Party of Korea (DPK) requested the legislative search agency to look
