Department stores seek marketing to secure loyal customers
Customers participate in Hyundai Department Store's environmental friendly campaign at its brand in Seoul, Oct. 12. / Courtesy of Hyundai Department StoreBy Kim Jae-heunLocal department stores are pursuing different brand marketing to acquire loyal customers amid decreasing sales due to the COVID-19 pandemic. More people are shopping online with technology making it easier to purchase almost any item with a mobile phone, and retailers need a new way to bring back customers to their stores.Hyundai Department Store is trying to kill two birds with one stone through its “Eco-friendly VIP system.”This is a program giving VIP benefits to customers who actively participate in environmentally friendly activities. The store has asked customers to drop off plastic containers or pans they no longer use at its outlets, and is encouraging selling second hand clothes and unused mobile phones at flea markets. The retailer has also asked customers to use their own cups at coffee shops and shopping bags instead of plastic ones at grocery stores, while paying with mobile phones and receiv
