CJ Olive Young eyeing Southeast Asia through Shopee
Women hold shopping bags containing top-selling products of last year and products expected to sell well this year at an Olive Young store in Seoul, Nov. 23. / Courtesy of CJ Olive YoungBy Kim Jae-heunCJ Olive Young, the country's largest health and beauty product store, opened an online shop on Southeast Asia's biggest e-commerce platform Shopee, Tuesday, as part of its global expansion plans.“From now on, Olive Young will actively seize opportunities in the global market to grow and lead the globalization of Korean cosmetics,” a CJ Olive Young official said. Shopee is a subsidiary of Sea Group, which sells various products from daily necessities to cosmetics and electronic goods online. It is referred to as the Amazon of Southeast Asia, as it focuses on Singapore, Thailand, the Philippines, Vietnam, Indonesia and Malaysia. Last year, the number of accumulated mobile application downloads of the Shopee platform surpassed 200 million.In 2020, Olive Young also signed a memorandum of understanding with Dairy Farm to launch several of its products in Guardian stores, a drug
