LVMH to raise prices of its luxury brands
People enjoy afternoon tea at a coffee shop in “House of Dior” in the posh neighborhood of Cheongdam-dong, southern Seoul, in November 2019. / Korea Times fileBy Kim Jae-heunOnly a week after LVMH raised prices of Louis Vuitton products, the French multinational corporation decided to increase the product prices of other affiliated luxury brands such as Dior, Fendi, Givenchy and Bulgari. However, the exact rate of increase has not been revealed.Last year, Dior raised the price of its luxury products twice, once in May and again in July, by 10 percent each time. On Jan. 7, Louis Vuitton hiked the prices of its popular handbags by up to 25.6 percent. The continued popularity of luxury goods here, undeterred by the COVID-19 pandemic, led to the price markups. According to the Ministry of Trade, Industry and Energy, sales of luxury products at department stores surged 20 percent from May to December last year. Luxury product sales soared 32.5 percent in July alone. Thanks to this trend, Hyundai Department Store's Pangyo branch in Seongnam, Gyeonggi Province, saw annual revenu
