'Korea needs to utilize hallyu, economic development to host World Expo'
Samsung chief Lee Jae-yong meets Mexican President Andres Manuel Lopez Obrador in Mexico City and requests support for Busan's bid to host the World Expo 2030, Sept. 6. Courtesy of Samsung ElectronicsBy Kim Hyun-binKorea needs to utilize some of its unique strengths such as hallyu, the Korean cultural wave, and its rapid economic development to boost its ongoing campaign to host the World Expo 2030 in Busan, according to the Federation of Korean Industries (FKI), Thursday.The FKI released the results of an analysis of four countries that hosted the Expo in recent years. The countries have been successful in attracting the Expo with differentiated strategies by taking advantage of their own strengths."Saudi Arabia's Riyadh is gaining support from African countries by promoting oil money, but if we emphasize the development experience that only Korea can share, along with strategic cooperation between the public and private sectors, there is a chance to win,” an FKI official said.China succeeded in hosting the 2010 Shanghai Expo after the leadership had a strong will to host the
