Hegemony and K-pop
Courtesy of Rosa MenkmanBy David A. Tizzard“We don't want to change our identity or our genuineness to get the number one. Like if we sing suddenly in full English, and change all these other things, then that's not BTS,” said RM of Korea's world famous pop group in a 2019 interview with Time magazine. But things do change. Opinions shift. And new and exciting opportunities present themselves. Two years ago, BTS were wondering if they would get a Billboard number one. They've now had multiple number ones and continue to break records as they do. Their video releases have become genuinely global events commented on by the World Health Organization and beyond.More than just this, however, they continue to inspire and bring love to fans all over the world. BTS are more than just music: they're a movement. They have brought together people of all ages and cultures to share in an experience that is both life-affirming and life-changing at the same time. And what makes something valuable in our present age is not the material object itself but rather the idea and feelings that