Samsung aims for premium with MicroLED TVs
Models pose with Samsung Electronics' MicroLED TV at the company's store in Seoul, Thursday. / Courtesy of Samsung ElectronicsBy Baek Byung-yeulSamsung Electronics is taking an ambitious step to take the lead in the premium TV market, unveiling a new 110-inch TV that uses self-emitting MicroLED technology, the company said Thursday.Priced at 170 million won ($156,713), Samsung's MicroLED TVs apparently target consumers with high purchasing power who seek superior home entertainment. The company said it will start taking pre-orders at the end of December, with the official launch scheduled for the first quarter of next year.For the global market, Samsung aims to offer the MicroLED TVs in the United States, and Europe and Middle Eastern countries, and will expand the number of markets later.The global TV leader has already been selling its MicroLED TV called The Wall for business-to-business purposes since it first introduced the new type at the 2018 Consumer Electronics Show. MicroLED TVs are modular, with screens made of conjoined smaller panels. Millions of microscopic LED chips can
