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Baek Byung-yeul

Korea Times K-Culture Reporter

Baek Byung-yeul is a journalist at The Korea Times focused on cultural content, including films and cultural events in South Korea. You can contact him at baekby@koreatimes.co.kr to share your insights.

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Companies

Nongshim rolls out Shin Ramyun with tofu, kimchi

Nongshim's Shin Ramyun Black Tofu Kimchi. / Courtesy of NongshimBy Baek Byung-yeulNongshim said Wednesday it has released a new edition of its best-selling Shin Ramyun instant noodles ― Shin Ramyun Black Tofu Kimchi ― in a bagged version. Nongshim's Shin Ramyun Black Tofu Kimchi. / Courtesy of NongshimShin Ramyun Black is a premium version of Shin Ramyun, with more flakes and improved flavor from the pork broth. As the new instant noodles contain dried tofu and dried kimchi, the company said it tastes like “kimchi jjigae,” or kimchi stew.“Shin Ramyun Black Tofu Kimchi is an instant noodle that combines the taste of tofu kimchi stew with the deep and thick soup of Shin Ramyun Black,” the company said. “We tried to deliver the taste of kimchi jjigae with soft tofu and crunchy kimchi.”Nongshim launched a cup noodle version of Shin Ramyun Black Tofu Kimchi in August and consumers have given favorable reviews.“Consumers have made favorable comments on the new product,” the company said. “They said it tastes like eating instant noodles

Nov 25, 2020By Baek Byung-yeul
Nongshim rolls out Shin Ramyun with tofu, kimchi
Companies

Renault Samsung woos drivers with more powerful SM6

Renault Samsung Motors' new SM6 sedan. / Courtesy of Renault Samsung MotorsBy Baek Byung-yeulRenault Samsung Motors said Wednesday it has been attracting customers for its face-lifted SM6 sedan as the recently launched model's new gasoline turbo engine offers a dynamic driving experience. “In the past, engine displacement mostly mattered when choosing a sedan but it is no longer applicable,” the company said. “With the development of engine technology, reducing engine displacement while increasing the power ratio has become a new trend in sedan models. And the new SM6 is highly rated for following the trend.”The SM6 sedan comes with two engine options ― the TCe 300 and the TCe 260. Renault Samsung said the TCe 300 engine is the best choice for drivers who want a powerful performance. Renault Samsung Motors' new SM6 sedan is put to the test. / Courtesy of Renault Samsung MotorsRenault Samsung said about a third of SM6 buyers choose the TCe 300 to experience a more dynamic driving performance. It produces 225 horsepower and has a maximum torque of 30.6 kilogram-

Nov 25, 2020By Baek Byung-yeul
Renault Samsung woos drivers with more powerful SM6
Companies

LS Cable inks supply deal with Danish wind power giant Orsted

LS Cable & System officials have a virtual meeting with officials from Danish energy company Orsted at its headquarters in Anyang, Gyeonggi Province, Tuesday. LS said it signed an agreement with Orsted to supply high voltage cables. / Courtesy of LS Cable & SystemBy Baek Byung-yeulLS Cable & System (C&S) signed a five-year deal to supply high voltage cables to Danish wind power company Orsted, helping the cable maker strengthen its status as a leading player in the renewable energy business, according to LS C&S, Tuesday.The company said it “has entered into a five-year framework agreement with global offshore wind leader Orsted for the opportunity to supply high voltage cables for offshore wind farms.”LS C&S has established a partnership with Orsted to jointly work on the construction of offshore wind farms around the world.Orsted is a leader in the offshore wind power industry, building the world's first wind farm in 1991. The Danish company has been working on expanding its business portfolio in Asian countries that are actively trying to replace

Nov 24, 2020By Baek Byung-yeul
LS Cable inks supply deal with Danish wind power giant Orsted
Companies

Herbalife holds online seminar to share insights on nutrition

By Baek Byung-yeulLogo for Herbalife Nutrition Korea's e-Wellness Tour online seminarHerbalife Nutrition Korea hosted a webinar under the title of “e-Wellness Tour” on Nov. 19, inviting healthcare professionals, food science experts and relevant government authorities in an effort to share insights on nutrition and health issues, the Korean unit of the global nutrition company said Monday.The company held the virtual seminar as part of its “Get Moving with Good Nutrition” campaign. The e-Wellness Tour webinar ― a first for the company ― had the goal to share key insights on nutrition and pertinent health issues built on the company's expertise as an industry leader, the company said.“The event was more meaningful as the Get Moving with Good Nutrition campaign, which aims to encourage good nutrition and lifestyle habits among various communities in the country, was held in conjunction with the company's 40th anniversary,” the company said.Herbalife Nutrition Korea livestreamed the event via herbalifekorea.tv, its online streaming platform. Kicking o

Nov 23, 2020By Baek Byung-yeul
Herbalife holds online seminar to share insights on nutrition
Companies

Audi moving aggressively into Korean market with new models

Logo for AudiAudi is speeding up its expansion in the Korean market, offering various new models ranging from its popular A6 luxury sedan to the e-tron electric vehicle (EV), the German carmaker said Monday.Seeking a rebound here, the carmaker rolled out the Audi A5 in the first half of 2019 and the Audi A3, the Audi A6 45 TFSI, the Audi A4 and the Audi A8 L 55 TFSI quattro in the second half of the year.This year, Audi has released 20 new models including the Audi A6 TDI quattro, the Audi Q3 and the Audi e-tron 55 quattro in an effort to beef up its vehicle lineup.Thanks to these efforts, Audi has sold 19,498 vehicles as of October to become the third-largest imported car brand here.Audi A6 40 TDI / Courtesy of Audi KoreaAudi said the best-selling model here is the Audi A6 40 TDI. The four-cylinder turbo-diesel sedan offers drivers a dynamic driving experience as the vehicle can hit 100 kilometers per hour in 8.1 seconds. The model also features enhanced safety functions such as Pre Sense 360, which detects collision hazards all around the car and implements safety measures, and ada

Nov 23, 2020By Baek Byung-yeul
Audi moving aggressively into Korean market with new models
Companies

Conglomerates raise guard against fallout of COVID-19

A Hyundai Mobis employee works from home in this Nov. 2 photo. / Courtesy of Hyundai Mobis Silent spread leads to 2,000 new cases in a weekBy Baek Byung-yeulMajor companies here are ramping up efforts to avoid any fallout from the resurgence of the COVID-19 pandemic, and minimize potential risks that could hinder their business operations. The move comes after the government announced Sunday it will raise social distancing guidelines to Level 2 in the capital region starting today, after a surge in coronavirus patients over the past few daysThe COVID-19 pandemic is showing no signs of slowing down in Korea as the number of daily new cases has continued to grow. In response, company officials said they would expand the scope of their work-from-home policies, and also fully prepare for the possible implementation of even stricter social distancing policies by the administration.Many companies report they are trying to minimize the number of business meetings, business

Nov 23, 2020By Baek Byung-yeul
Conglomerates raise guard against fallout of COVID-19
Tech & Science

LG supports underprivileged children

LG Electronics Vice President Son Dae-ki, left, visits the headquarters of World Vision Korea in Seoul and poses with the relief organization's CEO Yang Ho-seung, Friday, after donating 94 million won ― proceeds from selling goods related to the company's laptop line, Gram ― in order to help more underprivileged children access IT devices. / Courtesy of LG Electronics

Nov 22, 2020By Baek Byung-yeul
LG supports underprivileged children
Tech & Science

SK Telecom, Microsoft Korea step up joint AI efforts for everyone

A Microsoft Korea employee teaches coding to a disabled child in this photo from the company, Friday. / Courtesy of Microsoft KoreaBy Baek Byung-yeulSK Telecom (SKT) and Microsoft Korea have been cooperating to improve the information and communications technology (ICT) capabilities of people with disabilities in an effort to increase their employment rate.The companies said Friday that they held an online seminar in conjunction with the Korea Employment Agency for Persons with Disabilities (KEAD). Under the theme of “AI for Accessibility,” the online seminar introduces various accessibility technologies and tools that utilize Microsoft's AI and cloud computing technologies.Microsoft said it established cooperative relationships with its partner companies to address the employment problems of people with disabilities and strengthen their digital capabilities. For years, the IT giant has shown its commitment to developing accessibility technologies for the disabled with its products and services.From October to November, the company provided technological mentoring to part

Nov 22, 2020By Baek Byung-yeul
SK Telecom, Microsoft Korea step up joint AI efforts for everyone
Tech & Science

LG Electronics sales soar as more work from home

An LG Electronics employee works on an OLED TV production line at the company's factory in Mexico, Nov. 16. LG said it is operating its TV manufacturing lines at full capacity to meet the soaring demand for TVs in North America ahead of the year-end shopping bonanza. / Courtesy of LG ElectronicsBy Baek Byung-yeulFor retail investors, “buy LG Electronics stocks in December and sell them before summer comes” has apparently long been a tacit “rule” because the company, which mainly generates profits by selling home appliances, has been greatly influenced by the ebbs and flows of the business cycle.However, this rule is seemingly becoming outdated as the home appliance giant is seeing different results this year thanks to consumers spending increasing amounts of time at home due to the COVID-19 pandemic. LG has become stronger than ever as its two cash cow businesses ― home appliances and TVs ― have been enjoying soaring sales with more people having to stay at home.Despite the overall pandemic-driven economic fallout, industry analysts say LG Electronics has mana

Nov 20, 2020By Baek Byung-yeul
LG Electronics sales soar as more work from home
Companies

GS Caltex expands scope of gas station under new brand

By Baek Byung-yeulThe logo for GS Caltex's new brand Energy PlusGS Caltex is expanding the scope of its gas station business to capitalize on rapidly growing future car businesses ― such as electric vehicle (EV) recharging and car sharing ― under the new brand Energy Plus.The company launched the brand Wednesday and opened the Energy Plus Hub in southern Seoul's Seocho District. The oil refiner said its Energy Plus Hub station is a futuristic gas station, offering not only gas pumps and car maintenance but also recharging for electric and hydrogen cars and a car-sharing service. The Energy Plus Hub station will also work as a logistics hub by offering a drone delivery service, the company said.To mark the launch of the new brand and the gas station, the company held an opening ceremony featuring GS Caltex CEO Huh Se-hong and other executives.“We will try to innovate the space and our services that can be helpful not only for our customers' vehicles but also for their daily lives,” Huh said during the ceremony.The Seocho Energy Plus Hub station has four EV chargers, includ

Nov 19, 2020By Baek Byung-yeul
GS Caltex expands scope of gas station under new brand
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