University of Seoul-supported startup to develop AI-based road safety management model
Mobilintec, a mobility data startup, plans to develop an agentic AI-based traffic collision prediction and response system for local roads under a government-led project to develop innovative AI city technologies. Courtesy of University of Seoul
Mobilintec to participate in government-led AI city technology project
Mobilintec, a mobility and transportation data startup, plans to develop and demonstrate an agentic artificial intelligence (AI)-based traffic collision prediction and response system for local roads as part of a government-led project to develop innovative AI city technologies.
The company said Friday that it will participate as a joint research institution in the “2026 AI City Innovative Technology Discovery Project” organized by the Ministry of Land, Infrastructure and Transport.
Mobilintec, based in the campus town program of the University of Seoul, noted that its role is to address traffic safety issues on local roads closely connected to citizens’ daily lives by leveraging AI technologies.
The university-supported startup seeks to accelerate the commercialization of agentic AI-based risk situation recognition and prediction technologies and expand urban safety services.
According to the firm, the project will enable agentic AI to analyze risk situations in real time and predict traffic collisions on local roads shared by diverse road users, including pedestrians, vehicles, personal mobility devices and delivery robots.
The initiative is also designed to transform the current traffic safety system, which has focused on post-accident response, into a proactive safety management system tailored to the characteristics and behaviors of each road user when hazardous situations occur.
“This project is a meaningful initiative to validate a new safety management model that uses agentic AI technology to proactively predict and respond to traffic risks on local roads,” said Hong Ji-yeon, CEO of Mobilintec and a professor in the department of transportation engineering at the University of Seoul.
“Based on the demonstration results, we will strive to contribute to the expansion of everyday road safety services that citizens can directly experience and to support data-driven traffic safety policies," she added.
Pintel, a firm specializing in AI-based video analytics, will carry out the project as a lead participant. Mobilintec and Hyundai Engineering & Construction, with expertise in smart cities and urban infrastructure, will participate as joint research institutions.
As the project’s municipal partner, Yangju City in Gyeonggi Province will provide the demonstration site and support on-site operations. The demonstration is scheduled to be conducted on roads in Yangju through the end of this year.
Mobilintec said it will be responsible for key tasks in the project, including designing demonstration operation scenarios, service operation and monitoring, traffic safety performance evaluation, pre- and post-demonstration effect analysis and the development of an expansion model.
The company aims to establish a road safety management model and operational guidelines that can be adopted by local governments in the future.
The university said Mobilintec was selected for the 2026 Seoul Impact Track System in recognition of its growth potential.
The program supports young entrepreneurs by providing office space, startup funding, training, and mentoring as part of the university’s campus town initiative.