Cafe latte sales cream other coffees
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/ Courtesy of CU
Cafe latte is the most popular coffee sold in convenience stores.
According to CU, the leading convenience store chain in Korea, cafe latte has led the way over the past three years, accounting for 42.7, 42.9 and 43.2 percent of sales in 2013, 2014 and in the first five months of this year.
"Unlike those coffee franchises, coffees sold at convenience stores are all 'ready to drink,' so for that reason customers are more keen on those with milk," Choo Yeon-woo, a CU merchandiser, said. "Another reason could be that about 60 percent of our customers are male, who prefer a 'sweet' taste."
Americano came in second with 28.7 percent during the same period this year, followed by cafe mocha (12.5 percent) and caramel macchiato (12.1 percent).