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New ad queen title goes to military idol girl
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By Ko Dong-hwan
Hyeri from Girl's Day
Girl’s Day singer Hyeri is lining up lucrative advertisement deals after emerging as a national darling through her appearances on the military-themed reality show “Real Men.”
The 20-year-old has so far signed contracts worth up to eight hundred million won ($760,000) and has more ads lined up in her agenda to sign, reports said Tuesday.
Hyeri may be looking to replace the previous “ad queen, Suji from girl group Miss A, who has earned the nickname “10 billion won girl” for her ability to land advertisement deals.
However, some say overexposure has hurt Suji’s popularity.
MBC’s Real Men, which challenges female celebrities to participate in military training, has become a hit since debuting in August.
Hyeri quickly stole the spotlight on the show with her “down-to-earth” character, which seemed to contrast from public perceptions of pop stars.