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'Arts in Hong Kong' takes place in both physical and digital formats
Audiences pass by an artwork from Alfonso Artiaco during the Art Basel Hong Kong held in 2018. Courtesy of Hong Kong Tourism Board
By Jun Ji-hye
By Jun Ji-hye
The Hong Kong Tourism Board has rolled out the “Arts in Hong Kong” campaign to promote a series of major art events taking place in both physical and digital formats, as the world cautiously looks to resume international travel and bring back events amid the prolonged COVID-19 pandemic.
Organized by fair promoters and cultural institutions, the campaign ensures that audiences who want to satisfy their craving for art and culture can reconnect with art and the vitality of Hong Kong, whether in person or online.
“Art Basel” is officially scheduled to take place from May 21 to 23 at the Hong Kong Convention and Exhibition Centre (HKCEC), after an absence of more than two years because of the public health crisis around the world.
More than 100 galleries from Asia, Europe and the Americas have confirmed their participation.
In addition, “Art Central” will take place concurrently at the HKCEC for the first time, and anyone is free to attend after registering.
The annual “French May” will continue to offer cultural entertainment, with over 100 events running until June 30.
While Hong Kong Arts Festival's expanded program is featuring a diverse line-up of online and in-person experiences, the soon-to-be-opened West Kowloon Cultural District's M+ museum is offering online movie screenings on demand.
To ensure that everyone attending the fair will have a stress-free experience, best-practice health and safety protocols will be enforced, including mask-wearing, timed entry, reduced capacity, wider aisles and regular cleaning.
Art events that defy borders and barriers
Art has long had the power to break down boundaries and unite and inspire people. Thanks to the depth of its imagination and creativity, Hong Kong's dynamic arts community has offered hybrid physical and virtual events for people around the world.
Actively contributing to Hong Kong's art revival, the Hong Kong Tourism Board created a one-stop platform providing essential information about “Arts in Hong Kong” and introducing online showcases, art itineraries, an event calendar, artsy offers and interviews with art insiders.
In the online showcases, curated virtual experiences, provided by both international fairs and local events, are all at the fingertips of viewers anywhere in the world.
It also features an interactive microfilm presented by two local celebrities ― multidisciplinary artist Ivana Wong and director Kearen Pang ― at some of the city's coolest attractions, including Tai Kwun, The Mills and the West Kowloon Cultural District.
The “Arts in Hong Kong” campaign website features an interactive microfilm presented by multidisciplinary artist Ivana Wong. Courtesy of Hong Kong Tourism Board