Nam Hyun-woo has worked as a staff writer at The Korea Times since 2013, mostly covering business and politics. He currently belongs to the Business Desk where he covers topics such as emerging tech, AI, ICT and Korea's chaebol community. Prior to joining the team, he was the paper's correspondent for the presidential office of Korea during the Yoon Suk Yeol and Moon Jae-in administrations.
Samsung Display showcases next-generation XR displays at AWE USA
Visitors crowd the Samsung Display booth at AWE USA 2026 in Long Beach, Calif., Tuesday (local time). Courtesy of Samsung Display
By Nam Hyun-woo
Samsung Display is stepping up its push into the extended reality (XR) market by showcasing its latest RGB OLED on Silicon (OLEDoS) technology at AWE USA 2026 in Long Beach, California. The world's largest XR-focused exhibition opened Tuesday (local time) and will run through Thursday.
The company said Wednesday it will present a range of RGB OLEDoS displays for mixed reality (MR) headsets and augmented reality (AR) smart glasses, highlighting the technology's high brightness, color reproduction and suitability for next-generation wearable devices.
A centerpiece of the exhibition is a dark-room installation dubbed "The Big Dipper," where seven display panels recreate the constellation. Two of the panels feature Samsung Display's 1.3-inch RGB OLEDoS display capable of reaching 40,000 nits of brightness, allowing visitors to compare its performance with conventional displays.
The company is also demonstrating prototype AR smart glasses equipped with a 0.62-inch RGB OLEDoS display. Through AR-based applications, visitors can access functions such as real-time translation, navigation and weather updates while viewing the Long Beach coastline projected on a large screen.
In a separate MR experience zone, attendees can test a prototype MR headset featuring RGB OLEDoS technology. The demonstrations include immersive K-pop concert content and the rhythm-action game "Synth Riders."
Samsung Display said RGB OLEDoS offers higher light efficiency and a longer lifespan than white OLEDoS because it does not require a color filter. The company added that the technology's simple panel structure could help improve manufacturing efficiency while lowering production costs.
"RGB OLEDoS is composed of a single panel, making the manufacturing process less complex than other technologies and offering significant advantages in mass production and cost competitiveness," a Samsung Display official said.
Beyond XR applications, Samsung Display is exhibiting several concept displays that combine display and artificial intelligence technologies. These include a stretchable display that can change shape depending on usage conditions and a Light Field Display capable of producing glasses-free three-dimensional images.
The company said participation in AWE USA 2026 will help strengthen cooperation with global XR industry partners and reinforce its position in the rapidly growing XR display market.