Samsung Display exclusively supplies 4 OLED panels for Ferrari Luce

Ferrari Luce’s driver binnacle / Courtesy of Samsung Display

Samsung Display said Tuesday it is exclusively supplying four OLED displays for the all-new Ferrari Luce, highlighting the growing role of OLED technology in premium automotive interiors.

The Ferrari Luce, unveiled during Ferrari’s World Premiere event in Italy on Sunday, features three digital display zones throughout the cabin: a driver’s binnacle, a central control panel and a rear passenger control panel.

Samsung Display is providing OLED displays in 12.9-inch, 12-inch, 10.1-inch and 6.3-inch sizes.

The centerpiece is the driver’s binnacle, which Samsung Display said is the industry’s first multilayered OLED display structure. The system combines 12.9-inch and 12-inch OLED panels to create greater visual depth and a more analogue-like driving experience.

The lower 12-inch panel displays background graphics and gauge indexes, while the upper 12.9-inch panel contains three circular openings that expose the underlying display. Around the openings, the upper display shows torque-shift indicators, pop-up alerts and tell-tales.

Physical mechanical hands move within the space between the two panels, creating what the company described as a more spatial and intuitive interaction compared to conventional flat digital displays.

Samsung Display said the design was made possible through its proprietary Hole in Active Area (HIAA) technology. While smartphone camera holes are typically smaller than 5 millimeters in diameter, the opening used in the Ferrari Luce binnacle measures about 100 millimeters.

Ferrari Luce's control panel

The company said it applied advanced Thin Film Encapsulation technology to protect OLED materials around the cut edges from moisture and air, while optimizing signal transmission around the large openings to prevent distortion and maintain uniform image quality.

Samsung Display said it has developed HIAA expertise since introducing the industry’s first hole-display design in 2019 and now holds more than 500 related patents.

The same technology was also applied to the 10.1-inch OLED display in the center control panel, which includes rotating mechanical hands for functions such as a clock and stopwatch. A 6.3-inch OLED display integrated into the rear passenger control panel allows passengers to access driving information and adjust climate settings.

“Samsung Display was able to fully support the Ferrari Luce’s design philosophy of seamless software and hardware integration,” said Ernesto Lasalandra, Ferrari’s chief research and development officer.

Lee Joo-hyung, executive vice president and head of Samsung Display’s Mobile Display Business, said, “The Ferrari Luce is a milestone car that demonstrates OLED’s technological advantages in enabling virtually any design while bringing together Samsung Display’s longstanding expertise.”