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Luxury hotel Christmas cake prices soar in era of high inflation
The Shilla Seoul’s The Finest Luxury cake / Courtesy of The Shilla Seoul
By Jun Ji-hye
The prices of Christmas cakes rolled out by luxury hotels for the winter holiday season are soaring amid persistent inflation, industry officials said Wednesday.
Christmas cakes are a flagship year-end item where hotels compete against each other with particular intensity. Prices have continued to climb as hotels introduce increasingly elaborate products aimed at consumers willing to pay a premium for exclusivity.
Many of this season’s holiday cakes from top-tier hotels are priced above 300,000 won ($204), nearly 10 times the cost of cakes sold at ordinary bakeries.
The most expensive offering this year is The Shilla Seoul’s The Finest Luxury, a white truffle cake priced at 500,000 won. The holiday special is 100,000 won more expensive than last year’s black truffle cake, The Taste of Luxury.
According to a hotel official, white truffles cost three to four times more than black truffles, and each cake requires up to a week to make due to its intricate production process.
Walkerhill Hotels & Resorts released its 380,000-won Lumiere Blanche cake, made with white chocolate and designed to evoke a snow-covered winter village. The name means “white light” in French.
The Westin Josun Seoul is offering its Golden Meringue Tree cake, topped with meringue and edible gold, for 350,000 won.
Lotte Hotel's Christmas cakes / Courtesy of Lotte Hotel
Lotte Hotel introduced a 300,000-won cake styled like a red Christmas bauble with a ribbon detail, while Four Seasons Hotel is selling its Diamond Four Seasons Wreath for 300,000 won.
While some critics argue that luxury hotel cakes are unreasonably priced, hotels counter that the products are designed to meet a broad spectrum of customer preferences.
They note that cakes priced above 300,000 won represent only a few signature items at each property, with most cakes selling for around 100,000 won.
These ultra-premium products also require lengthy preparation, prompting hotels to limit quantities and only accept advance orders.
At The Shilla Seoul, for instance, only three of the white truffle cakes are made per day.
“The goal is not to inflate margins but to satisfy customers seeking something truly special, whether through rare ingredients or intricate craftsmanship,” an official from one hotel said.