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Hanwha Life Esports draws 2,500 fans at global fan fest in Vietnam
Players of Hanwha Life Esports participate in the 2025 HLE Global Fan Fest in Ho Chi Minh City, Vietnam, Wednesday. Courtesy of Hanwha Life
By Jun Ji-hye
Hanwha Life Esports demonstrated its global popularity and strong engagement as its players connected with 2,500 fans during the 2025 HLE Global Fan Fest held Wednesday in Ho Chi Minh City, Vietnam, Hanwha Life said Friday.
Launched last year, the fan fest is part of efforts to strengthen the insurer’s global brand presence and expand the international fan base of its esports team.
The inaugural event invited 1,500 fans selected by lottery but attracted over 14,000 applicants, highlighting the insurer’s brand potential in the Vietnamese market.
Despite the introduction of paid tickets and a 150 percent increase in seating capacity to 2,500 seats for Wednesday’s event, all tickets sold out within just four minutes of the online presale.
The event featured the full first-team roster of the League of Legends esports team — Choi "Zeus" Woo-je, Han "Peanut" Wang-ho, Kim "Zeka" Geon-woo, Park "Viper" Do-hyeon and Yu "Delight" Hwan-jung. They actively participated in various activities and interacted closely with fans.
"Compared to last year, this year’s event was prepared on a larger scale, with more seats available and an enriched lineup of programs. We are sincerely grateful to the local fans in Vietnam for their enthusiastic response, which contributed to the event’s tremendous success," a Hanwha Life Esports official said.
"We remain committed to strengthening our connection with all supporters and will continue to pursue various efforts to boost our global presence and grow our fan base," the official said.