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Shinhan launches AI-powered all-in-one finance app
Shinhan Financial Group Chairman Jin Ok-dong speaks during the launch event for the group's new integrated financial platform, Shinhan Super SOL, at the group's headquarters in Seoul, Wednesday. Courtesy of Shinhan Financial Group
By Jun Ji-hye
Shinhan Financial Group introduced its new integrated financial platform, Shinhan Super SOL, on Wednesday as part of a broader strategy to unify services across its banking, card, securities and insurance affiliates.
The group also unveiled an artificial intelligence (AI)-powered financial assistant system and a new hybrid banking-securities account in preparation for what it describes as the emerging era of agent-driven finance.
Speaking at the platform's launch event at the group's headquarters in Seoul, Chairman Jin Ok-dong said financial services have traditionally been spread across multiple platforms despite being offered under the same corporate umbrella.
"Customers were often required to move between multiple applications and service channels depending on the type of transaction they wanted to perform," he said. "The upgraded Super SOL platform was designed to address that inconvenience by bringing a wide range of financial services together in a single digital environment."
According to the company, the latest version of Super SOL goes beyond simply linking services from different affiliates. Instead, it allows customers to access banking, card, securities and insurance functions through one application, reducing the need for repeated logins and app switching.
The platform also includes personalized features that allow users to tailor the main screen and service layout to suit their individual preferences.
A central component of the upgrade is the introduction of AI agents capable of understanding natural language requests. Customers can use natural language commands or keywords to access about 50 financial services, ranging from product recommendations and subscriptions to account management and administrative tasks.
For example, inquiries about stock market performance such as "How is Tesla stock performing?" can trigger investment-related information.
The group also launched Shinhan SOL LINK, a new account that combines banking and investment functions.
The product is aimed at improving convenience for the country's rapidly growing community of retail investors by allowing customers to use funds held in their bank accounts directly for stock transactions.
Shinhan said the service removes some of the traditional barriers between banking and securities services, enabling investment activities without the need for complicated fund transfers.