K-pop, hallyu continue global rise
Lee Geun, president of the Korea FoundationBy Kim Ji-sooThere is a cautious but strong move to bet on K-pop to lead the Korean economy in the years ahead, as interest in hallyu continues to grow.The Korea Foundation has released a booklet tallying the status of hallyu over the globe, which found that global fans of the Korean wave increased about 11 percent in 2019 or nearly 100 million over the previous year. The foundation, which is affiliated with the Foreign Ministry, made the assessment by studying hallyu communities in 98 nations. As of December 2019, there were 1,799 hallyu fan clubs with 99.32 million fans. The number of fans increased 11 percent over the figure of 89.19 million in 2018.The bulk of the fans were based in Asia and Oceania at around 72 million, followed by 15 million in Europe and 12 million in the Americas. The object of love for these fans was mainly K-pop, followed by K-dramas.The book ascribes the growth of hallyu to expanding distribution and consumption routes of Korean content through such platforms as YouTube, Netflix and SNS, and to the qualitative gro
Jan 15, 2020By Kim Ji-soo