Samsung heir to lead Visit Korea Committee
By Nam Hyun-wooLee Boo-jin, CEO of Hotel ShillaLee Boo-jin, CEO of Hotel Shilla, will lead the Visit Korea Committee, a public-private organization leading the Visit Korea Year campaign.The committee held a board meeting, Friday, and elected the 53-year-old as its new chairwoman. She will be spearheading the Visit Korea Year 2023-2024 campaign.The committee said it elected Lee as she has demonstrated outstanding management skills as the CEO of Hotel Shilla, whose business is closely tied to Korean tourism industries. The committee described Lee as a perfect fit to lay the foundation for public-private cooperation as the government seeks to lure 30 million foreign tourists by 2027 through creative leadership.Lee, a daughter of former Samsung Group Chairman Lee Kun-hee, began her tourism career in 2001 when she headed the planning department of Hotel Shilla, a Samsung Group affiliate. After serving as a management strategy executive at Samsung Everland and an advisor for Samsung C&T, she was named the CEO of Hotel Shilla in 2010.Lee has been named one of Forbes' “100 Most Pow
Feb 27, 2023By Nam Hyun-woo