'Secretly Greatly' Blazes Trail at Box Office by Tapping Teen Audience
Director Jang Cheol-soo's "Secretly Greatly" hit the 3-million mark in terms of cinema attendance on Sunday, just five days after it was released. The hit movie attracted 1 million moviegoers in 36 hours and 2 million in 72 hours as it continues to set a series of new records in the history of Korean cinema. It attracted a record number of daily spectators (919,000) on Thursday, saw the most tickets booked before its release, and reached the 1-million mark faster than any other Korean film to date. The film is a light-hearted comedy revolving around three North Korean agents who disguise themselves, respectively, as a village idiot, a rock star and a high school student while they await their orders from Pyongyang. When their mission turns out to be an order to commit suicide, due to a sudden power shift in the North, none are best pleased. The movie's huge popularity is being driven by teenagers, particularly girls, who have been eager to get their hands on tickets in advance. According to ticketing site Maxmovie, teenagers accounted for a mere 3 percent of viewers who pre-booked se
Jun 10, 2013
