Samsung sitcom aims to 'promote dynamic culture'
"Best Future" / Photo Courtesy of SamsungAt first, “Best Future” seems like many other Korean shows. It features two young, attractive characters ㅡ one played by a K-pop star ㅡ trying to figure out their lives. It weaves love and work into its plot. However, what makes Best Future different is that Samsung made the show, it takes place in a Samsung office and aims to promote Samsung as a cool, vibrant company.The industrial giant announced this week that the show will be released on YouTube and other social media sites in October. It follows the Samsung web drama “Infinite Power,” released last year.According to a statement, the show aims to promote Samsung’s image as a “young and dynamic” company and a desirable place to work.The plot of the six-episode series focuses on an aspiring singer named Chaego (Korean for “best”), and his female housemate, Mirae, a newbie at Samsung. The company says the show will portray “work, love and human relations that those in 2030 will identify with.”Scenes take place at Sa
Sep 25, 2014