Court holds defendant liable for online defamation of virtual K-pop idols
A court has ruled that online insults directed at virtual idols constitute defamation, ordering an internet user to pay 500,000 won ($360) in damages to members of the virtual K-pop group PLAVE. The Goyang branch of the Uijeongbu District Court in Gyeonggi Province partly upheld a damages suit brought by the five performers behind the group’s avatars, ordering the defendant to pay 100,000 won to each member. According to the ruling, the defendant posted a series of derogatory comments on social media in July 2024, saying the people behind the avatars “could be ugly in real life,” claiming they gave off a “typical Korean man vibe” and using profanity. The performers said the remarks caused them emotional distress and sought 6.5 million won each, totaling 32.5 million won. The defendant claimed that, as the group is made up of fictional characters with no revealed personal identities, defamation could not be established. However, the court dismissed that claim. Avatars, the court said, are a form of self-expression and social interaction, not just digital images. If an avatar is
Sep 18, 2025By Bahk Eun-ji