My data is mine in data economy
By Daniel ShinIf you are not paying, you are the product. That is how social media companies make money by selling your behavior and preference data. To run a successful commercial campaign, you should start collecting first-hand data to build your audience first. Digital marketing is getting more sophisticated and also very expensive. Digital marketing proves to be a good investment especially for those companies to survive during the COVID-19 pandemic. But, you won't be able to get amazing results with the same amount of budget as you used to if you don't know how to adapt.We generally believe that we own our personal data. That is a common consensus. But do we really own our data? Do we really know what it is worth? Following our migration to the smartphone era, data began to be collected about all of us at every moment. Some of the data is on your mobile phone, tablet or laptop. Some of it is held by your favorite social media services, shopping platforms, free emailers, or search engines. All your data and digital footprints are interconnected across the channel and platform thr
